Commerce Development Research Institute(CDRI), Marketing and New Media Research Division, Taiwan started the Wow! Taiwan Project since 2019.

Wow! Taiwan Project is an overseas marketing program that is funded by CDRI positioned as a national level services research think tank in Taiwan and is sponsored by the Bureau of Foreign Trade (BOFT). Our mission is to assist Taiwan businesses in connection with international companies by promoting high-quality Taiwan products. All brands we have selected are incorporated with innovative ideas, WOW features, and trendy products that show the craftsmanship of Taiwan.

We are now inviting global buyers to register for our partners, help to review our selections and meet our brand representatives in webinars for cooperation.


Commerce Development Research Institute(CDRI), Marketing and New Media Research Division is standing on the cusp of the trend, building and developing marketing technology energy. With digital drainage, digital curation, and digital precision matchmaking, etc., using marketing technology to assist Taiwanese SME brands to successfully go abroad.

Conform to the "New Normal" era, Commerce Development Research Institute has developed marketing cross-industry cooperation, invested in new media content planning and production systems actively, and builds new media operations capabilities. Besides “Wow! Taiwan Project” foreign trade platform, we create the “Emerging Markets Webzine” media website. These websites promote high-quality products from Taiwan overseas.


Taiwanese innovation in the industries is winning awards and earning new fans with its breakthrough technology. The catalog will impress you by all kinds of Taiwanese products.